On Page Optimization, or OPO, is the first step you should take when optimizing your Joomla CMS Web Site for improved Search Engine ranking. The use of OPO is extremely beneficial when attempting to improve the Visibility of your web site content.  The quality of your content, and your ability to target the keyword terminology for that content, are both extremely important. To be frank, OPO is the most important requirement when optimizing your web site.

To get started, take the time to search for and review websites that have similar products or services.  Examine the content they provide, the terminology they are using, and review their placement and rankings. You can visit sites like SEOBOOK.com to get a general idea on the popularity of terms related to your industry. The statistics found on SEOBOOK.com are not current, but can point you in the right direction. National or International phrases will be harder to tackle, especially the ones that are very popular. Try to find phrases that are realistic at first, building on them later as you gain positive feedback from site statistics.